Gemma Samuels,
Founder and Creative Director of ANKKA, a design studio built on the belief that your beginning never defines your becoming. She is a self-taught, instinct-led designer whose path into interiors has been anything but traditional, and that perspective shapes the way she works.
​
Her background spans fashion, e-commerce, television and residential design, and it gives her a layered point of view. She blends culture, storytelling and materiality to create spaces that feel warm, intentional and quietly confident.
​
For Gemma, design is not simply about how a room looks. It is about who a person is becoming inside that room. She approaches each project as a way of shaping how people live and feel at home. Her belief is simple. Beauty must be grounded, personal and built from within.
​
As both a mother and a creative, she designs with empathy and clarity. She balances ambition with softness, and aesthetics with the rhythms of real life. Her work sits in the space between depth and discipline. It is reflective, refined and centred on how a home can support someone’s growth.
​​
She is supported by a trusted network of skilled tradespeople and artisans, and each project is delivered with care and a deep respect for craft. Clients who work with Gemma are not only hiring a designer. They are entering into a thoughtful and collaborative process led by someone who understands how space can hold meaning, shape identity and leave a lasting impression.
​
ANKKA is Gemma’s creative world. It is built from within, guided by possibility and rooted in the art of becoming who you are.
The Essence of
ANKKA
A design studio specialising in refined interiors and full renovations for clients who want spaces that feel intentional, timeless and deeply personal. Known for its quiet confidence and attention to detail, the studio brings design and build together to create an end-to-end experience that feels calm and considered from start to finish.
​
Founded by Gemma, ANKKA began as Happi Habitat, offering one-room transformations rooted in empathy and real life. Those early projects were about creating a sense of home, not just style, and they set the foundation for the studio’s evolution into what it is today. ANKKA is now trusted to reimagine space with depth, clarity and a strong creative point of view.
​
As the studio grew, so did its approach. Today, ANKKA delivers full-service renovations that remove the overwhelm from the process. Concept, design, project management and build coordination all sit under one roof. Every detail is handled with care, and clients receive both meticulous craftsmanship and a thoughtful, supportive experience.
​
Every project begins with a simple belief. The most memorable spaces aren’t only beautiful. They are felt. At ANKKA, beauty and function move together. Through layered materials, warm minimalism and an understanding of how people truly live, we create homes that hold presence, purpose and lasting ease.
